Nov 212014
 

museum applied arts and sciencePart of Rose Hiscock’s vision as the new Director of the Powerhouse Museum includes: “A brand strategy is in development to articulate the positioning, brand values and visual identity for the Powerhouse’s network of venues.”

I’m guessing we’re beginning to see the product of that strategy in the latest missives from the Museum. Where the core branding used to be the Powerhouse itself, it now appears to be shifting to the underlying Museum of Applied Arts and Sciences (MAAS). The Powerhouse is referred to as the somewhat unwieldy  “Museum of Applied Arts and Sciences’ Powerhouse Museum“. The seems to be a gentle shift, because the wording isn’t consistent across recent marketing materials, but it’s definitely there.

There’s a lot to be said for this approach given the underlying MAAS covers more than just the Powerhouse; the Sydney Observatory stands out. There’s a shiny website to describe what it’s all about at www.maas.museum. The MAAS 2020 vision is rather nicely set out there and all seems very laudable.

I can’t help but wish, though, as I do whenever I write about the Powerhouse that they would direct some time and effort into sorting out their current displays rather than focusing on exhibitions that may bring in paying heads but seem to have only a tenuous connection to their core purpose.

Powerhouse goes to the circus

Powerhouse goes to the circus

The Powerhouse Museum has announced its latest exhibition with tickets on sale now for members. The Circus Factory invites you to “Step into the ring of one of the most delightfully daring, spectacularly spectacular feats of showmanship, curiosity, absurdity and intrigue at Circus Factory”. The Museum of Applied Arts and Sciences’ Powerhouse Museum will explode […]

On visiting Google and inspiration

On visiting Google and inspiration

My Young ICT Explorers teams got to visit Google’s Sydney offices last week – and they made me go with them. Let’s just get this out of the way first: The Google offices were exactly as cool as we’d been led to expect. Secret places behind bookcases, jungle meeting rooms, cool toys spread around liberally – they’re a […]

BYOD advice for incoming parents

BYOD advice for incoming parents

My son’s high school is about to provide orientation to the latest crop of students and I was asked to provide some advice on the ‘D’ in our Bring Your Own Device policy… The purpose behind BYOD is a better learning experience for all students. The main aim is to have a device available to […]

Why is it car pictures in profiles seem to equate with hate?

Why is it car pictures in profiles seem to equate with hate?

I was trawling through the awful comments directed at Rose Eveleth after she called out a scientist for his inappropriate shirt. The fact the shirt was inappropriate is neatly summed up here, and it’s not my intent to reprise that debate. No, what grabbed my attention as I polluted my brain by reading the hateful, […]

BioFoundry brings biohacking to Sydney

BioFoundry brings biohacking to Sydney

BioFoundry is Australia’s first community lab space for citizen scientists. There are a number of similar ventures in other cities around the World. Here’s what Wikipedia says about biohacking: “Biohacking is the practice of engaging biology with the hacker ethic. Biohacking encompasses a wide spectrum of practices and movements ranging from ‘Grinders’ who design and install do-it-yourself […]

Review: The Mystery Puzzle

Review: The Mystery Puzzle

The Mystery Puzzle is Sydney’s latest escape room game and it’s a good one. The basic premise is the same as the others: You are locked in a room and have an hour to solve a series of puzzles that will eventually allow you to escape the room. The Mystery Puzzle has a couple of approaches […]